Ms. Mitchell

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I am a 4th year PR student, from the beautiful city of Tallahassee, Florida. I currently attend Florida A&M Universtiy. In life I have many goals, and I am currently acheiving one of them by obtaining my degree. I hope to continue to studying and working in PR and I'm considering grad school. I hope you are encouraged to read my blog posts!

Sunday, March 21, 2010

Climate Change and PR

James Hoggan, the author of "Climate Cover- Up" and a PR executive, reveals how small corporations and self-interest groups have been disguising climate issues. Although the evidence of global warming seems to be irrefutable, there are some who are convinced that it does not exist.This book equips the reader with how to use our sources and to dig deeper than what is presented to us. Research and communication are fundamental to the PR profession and to everyday life.

In the book, Hoggan says that no one was really confused by or had questions about climate change in 1988, so what happened? Hoggan outs companies like ExxonMobil, which had campaigns against the existence of global climate change for years now. The result is the lack of trust and action among us Americans.

People lack trust in big oil companies and corporations. They also lack trust in our politicians and leaders. PR practitioners get the blame for distributing false information and not building relationships among the public. In today’s society, PR practitioners are allowing these experts to justify scientific matters, when these experts don’t even have the appropriate credentials to do so. Money is the driving force behind some of these false stories, but isn’t the truth worth telling? PR practitioners need to start devising a strategic plan and find more ethical ways to turn around on these type of issues.


Posted by Marri at 6:12 PM

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